In each clip, the artwork comes to life as it features a shot of the scenic Wyoming countryside where the super-producer held the album’s star-studded listening session. The photo, which was apparently taken on Kanye’s iPhone just hours before the project dropped, draws inspiration from the album’s artwork as the lyrics of each song are etched onto the screen in green lettering.
As the video progresses, the glow from headlights can be seen making their way across the screen certainly giving the impression that viewers are being taken on a road trip of their own. The lyric videos arrive just a few weeks after Ye debuted at No. 1 on iTunes in 63 different countries, making it Kanye’s 8th consecutive chart-topping album. Each of the seven tracks on the record have debuted in the top 40 on the Billboard Hot 100 as well.
Ye is just one of multiple projects that Yeezy has executive produced these past few weeks. Under the G.O.O.D. Music imprint, the rap mogul has released Pusha-T’s Daytona, his collaborative project with Kid Cudi Kids See Ghosts, and Nas’ Nasir. The final album in this lofty album roll out will be Teyana Taylor’s debut effort which is set to arrive on Friday (June 22).
Check out the lyric videos for both “Violent Crimes” and “All Mine” below.
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