To help celebrate this year’s World Cup, which is just days away, adidas unleashes today its worldwide visual campaign honoring the stars of the 2018 World Cup. Featuring a star-studded cast of athletes and musicians, the commercial ad also adds a touch of hip-hop and R&B with the presence of A$AP Ferg, Stormzy, Kehlani and Pharrell Williams.
Highlighting the passion, team spirt and culture of every nation participating in this year’s World Cup, the commercial kicks off with London-based rapper Stormzy and Harlem’s own, A$AP Ferg, amping up soccer fanatics in cage setting field. In between, Ferg and Stormzy’s clips, b-roll footage of adidas sponsored athletes like Aaron Judge, Lionel Messi, Paul Pogba, Damian Lillard, David Beckham and others, prepping for the big game, appear throughout the entirety of the shirt visual. To close out the video, Three Stripes taps it’s longtime partner Pharrell Williams to help assist with the conclusion of the star-studded visual.
The 2018 World Cup kicks off Thurs., June 14, in Moscow, Russia with the inaugural game between the hosting team, Russia and Saudi Arabia. Adidas will certainly make their presence felt at this year’s festivities with several international teams donning the Three Stripe brand on their jerseys.
Look for the adidas “Create The Answer” ad to appear during commercial breaks of every World Cup match. See the latest visual below.
The 25 of the Best Sneaker Releases of 2017