DJ Megan Ryte moves from behind the boards to behind the camera in the new music video for her song “On & On,” featuring Tory Lanez and Hoodcelebrityy. The New York radio mainstay wrote and directed the cinematic short, released Thursday (May 29), and it comes complete with acting cameos by Smoke Dza, Westside Gunn and Desiigner, plus intro narration by Sway Calloway.
“On & On” is Megan’s first drop since signing a deal in April to release a compilation album, executive produced by Hot 97’s DJ Enuff, through Interscope Records. The party-friendly song serves as the project’s lead single.
The clip opens with DJ Megan Ryte greeting cohorts outside a night club while Sway dramatically recounts her rise in the industry. When the dancehall beat drops, Hoodcelebrityy is seen stacking up bands, spliced with neon dance floor action, DJ’d by Megan. Meanwhile, Tory Lanez croons in a bedroom that may or may not be attached to the club.
Near the end of the video, the song drops out and cuts to a men’s bathroom, where Desiigner lays in wake, waiting to shoot Smoke Dza. He’s then stopped by last-second shots from Westside Gunn. Megan eventually discovers the body, and a title card reads, “To be continued…” You’ll have to wait for future videos to finish the story.
Watch the first of DJ Megan Ryte’s video series below.
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