Tidal Accused of Falsifying Kanye West's Streaming Numbers – XXL

Tidal Accused of Falsifying Kanye West's Streaming Numbers – XXL

Tidal is the latest target of a Norwegian newspaper, as Dagens Næringsliv made claims today (May 9) that the streaming service has been intentionally falsifying the streaming numbers of Kanye West‘s music, as well as Beyoncé’s.

According to Variety, the newspaper, which reads in Norwegian, is accusing Jay-Z’s streaming service of accumulating false numbers for Yeezy’s Life of Pablo album of 2016, as well as Bey’s Lemonade.

“Beyoncé’s and Kanye West’s listener numbers on Tidal have been manipulated to the tune of several hundred million false plays, which has generated massive royalty payouts at the expense of other artists,” the newspaper originally reported through English translation.

After having been accused of inflating the number of their subscribers in the past, Tidal, which has been through multiple CEOs in the past few years, has been keeping their streaming data more under wraps. In a new statement, the company denies any numbers being falsified and believe that it is a “smear campaign” from the newspaper. The statements also says that the information from the company was stolen and then manipulated for the accusations to come forth.

“This is a smear campaign from a publication that once referred to our employee as an ‘Israeli Intelligence officer’ and our owner as a ‘crack dealer,’  the statement reads. “We expect nothing less from them than this ridiculous story, lies and falsehoods. The information was stolen and manipulated and we will fight these claims vigorously.”

The accusations of Tidal’s streaming numbers comes after they revealed that West’s Life of Pablo studio LP was streamed 250 million times in the first 10 days of its exclusive release on the platform, despite them also claiming to only have 3 million subscribers. Variety says that that would mean that each subscriber would have to have played the project eight times per day on average.

MDW also claims that the falsifying of numbers is generating a massive royalties payout, which impacts other artists on the platform.

“Beyoncé’s and Kanye West’s listener numbers on Tidal have been manipulated to the tune of several hundred million false plays, which has generated massive royalty payouts at the expense of other artists,” the outlet says.

So far, Kanye, Hov nor Beyoncé have commented on the new accusations, but we’re sure we’ll find out more details soon.

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