New Era Branches Outside of Sportswear With SS19 EK Collection

New Era Branches Outside of Sportswear With SS19 EK Collection

New Era is basically the go-to brand for sports fans to cop their favorite headwear, ranging from “crazy” Yankee baseball caps for the MLB crowd, hats for basketball fans that attended NBA All Star Weekend and even something for NFL fans to rock during the recent Super Bowl LIII football game. Hip-Hop heads of course fall into either one of those categories, and sometimes even get specific rap gear like the special edition Yams Day drop that we saw not too long ago. Now, the heritage headwear imprint is taking us back to its unfamiliar roots by giving us a new collection that steps outside the usual snapback and fitted cap norms.

The seasonal EK collection — “EK” stands for Ehrhardt Koch, who founded the brand in 1920 — gets a proper premium makeover for SS19, complete with Italian leather, Japanese Three Looms Mill textiles and Subalpino Italian wools used in the construction process. Here you’ll find elevated 9TWENTY caps and bucket hats blending in with fedoras and driving caps, each embodying a look that speaks to the lifestyle sector without completely losing is sports-centric edge. Some hats are packable, others are reversible and one in particular experiments with a first-time approach to magnetic closure that offers a change to the typical velcro you might be used to. In addition to the variety of styles and patterns, this is one set that’s definitely worth switching up your headwear game for as we move into spring and summer.

Shop select styles from the New Era Spring/Summer 2019 EK Collection right now online and via premium retailers like Saks Fifth Avenue, Barney’s New York, Fred Segal and Nordstrom. Check out the lookbook and product shots below:



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