Two weeks removed from being released from ICE custody, 21 Savage is once again planning ways to improve the world around him.
Today (Feb. 27), the East Atlanta rapper announces the expansion of his 21 Savage Bank Account Campaign, which is an initiative he originally launched in partnership with non-profit organizations Get Schooled and Juma last year. 21 now aims to provide even more resources to young people to teach them about the basics of making money, budgeting, credit and credit cards, investing and more. His goal is to increase the financial literacy of hundreds of thousands of kids around the country.
21 is aiming to serve up opportunities and tools he didn’t necessarily have growing up.
“While my #1 song was called ‘Bank Account,’ growing up, I knew almost nothing about bank accounts,” 21 Savage says in a press release. “As I have gotten smarter about financial management, I realize how empowering it is to control your money rather than be controlled by it. I want to help kids with a background similar to mine to get smart about their money.”
With the expanded 21 Savage Bank Account Campaign, 21 will help recruit 150 at-risk youths who are disconnected from school and work. From that point on, he will serve as an advisor, a role he’s dubbing the Money Making Mentor. Each participant will receive financial capability support in the form of 21 Tips and they will get training while employed at Juma’s social enterprise by working concessions at Suntrust Park and Mercedes Benz Stadium.
U.S. Congressman Hank Johnson, who wrote a 21 Savage endorsement letter to ICE earlier this month, gives 21 props for his latest efforts to help at-risk youth. “It’s no surprise that 21 Savage is continuing his work in making financial literacy a priority with the youth of our community,” the Georgia representative says in the press release. “I continue to applaud his efforts, and I look forward to working with him as we create new positive opportunities for our young people.”
Back in 2018, 21 Savage announced the launch of the 21 Savage Bank Account Campaign after performing his hit single on The Ellen Show. Now it looks like he’s looking to take things to another level.
Watch the video for his new campaign below.
See Behind-the-Scenes Photos of 21 Savage at 2016 XXL Freshman Class Cover Shoot